About this event
Who is this webinar for?
Whether you are thinking about setting up a business or are at an early stage and trading, you must spend some time to understand your customers. This webinar will take you through the different types of behaviour that your customers will exhibit.
We can explore the patterns in behaviour and look more closely at how we decide who our key customers are and what they need. This webinar will walk you through the key elements of customer segmentation so that you will be able to target your key customers more effectively and drive revenue.
During this webinar, your host will go over:
• Understanding the key types of customer behaviour
• What affects customer behaviour
• The customer segmentation model
• How to choose your segments
• Producing customer personas
• Choosing the right marketing channels
The webinar may be recorded, however, having your Camera and microphone on is optional.
If you do not wish for your data to be used for marketing purposes such as the Wenta Mailing List, please ensure you do not select the relevant box for the Mailing List ‘opt-in’.
NEW! Understanding Customer Behaviour and Customer Segmentation
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